Business - How To maximise The Advertising With Minumum Cost Or No Cost

How To maximise The Advertising With Minumum Cost Or No Cost by Dechen Lau


Advertising had long since been a major determinant of a
business' success. This would include the presentation of the
product / service to the consumers. What really matters is how
it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in
determining the success of the product or service awareness.

What may be its advantages over other proven medium like the
best-selling TV ads?

Advantages

1. Low Cost

Eventhough the Internet ad might be viewed as "classy" or
far-reaching, as compared to other medium, this is far cheaper
than most. Internet Ad Packages are offered for as low as $29.99
for a one-month run-time period.

2. Capture market

Should your product / service aim to cater to the younger
generation or the corporate-oriented ones, Internet ad would be
best since they would always be "hooked-up" into the net surfing
sites that might have a link to your very own. Result, a great
number of "hits" on your site!

2. Hassle free

All you would ever really need is a PC (and some knowledge and
bright ideas in forming your site) wherein you could open your
site, search for the best Internet Ad package, and check /
update the status of your ad. You may actually never have to
leave your home to advertise!

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis,
Internet ads may run for quite some time without the need for
change. If so, change in the site is very minimal and may be
done easily at home.


Disadvantages

1. Scope Limited market may be captured if one would solely use
the Internet Ad for advertising. Although most people now are
into the use of technology, i.e. surfing the Internet, still,
majority of the average consumers still relies on the old form
of advertising as a means of gathering information about certain
products / service.


2. Additional cost

If one would enlist the help of another professional or
establishment to produce the site for their product or service,
this would entail additional costs on the part of the
entrepreneur.

Given the stated list of advantages and disadvantages about
low-coast Internet Ad, an entrepreneur may now weigh in its
applicability to his / her product or service.

The aim of Internet ad is to offer the widest range or "Maximum
Exposure" of the brand at the least possible cost. Now, does
that not sound good or what?



Article Source: How To maximise The Advertising With Minumum Cost Or No Cost